We looked into creating a geometric logo that would modernise their brand, yet still relate to their original logo which was an image of a horse. The logo needed to be flexible enough to be used both digitally online and physically on print. It also needed to convey the elegance and serenity associated with luxury jewelry. The geometric shapes give a diamond effect to the logo, while the strong figure of the horse creates the feeling of trust and reliability. While both logos work effectively, the logo on the left held more prominence and demanded attention, therefore this was the final choice.