To give you a little heads up on what to expect from working with me, I have written up a short outline below. I know that entrepreneurs and business owners are extremely busy with their work, and so I have developed my design process to be as easy and stress-free as possible, following a tested and structured working schedule. This allows us to create the best possible design for your business, while giving you the time and freedom to concentrate on your own work.
I will guide you and prompt you through the different stages of the design process until we reach the finalised designs, ready for you to show off to the world. Here's an example of how things will go:
We start with a discovery questionaire, which I will send to you via a link in your email. This will be tailored to the type of design package you are interested in, and helps us to define the scope of your project. The more we know about your business, the better an identity can be developed that is perfectly suited to your goals, aims, and the personality you want to create for yourself in your specific market. The stronger an identity, the more you will stand out and the more you will be remembered. No one likes a bland and boring brand!
Schedule a Chat
At the bottom of the discovery questionnaire, you will have the chance to schedule a call with me through my booking system. It's very easy, straightforward, and you can select a time and date that's best suited to you. I'll give you a call at the chosen time, and we can get to know each other a little better, going over any concerns you have, and seeing if we're both suited to continuing on with the project!
Proposal, Contract & Invoice
After our call, I will send you a proposal that outlines your project, giving you the chance to double check all the details and make sure we're both on the right page. With the proposal, there will also be a contract which lists the terms and conditions of the project, protecting both you and me during the process. If you're happy with all this, you'll digitally sign the document (all done online in a few clicks of a button so there's no need for any printing or scanning - see, told you I'd make the process super easy). The invoice will then be automatically calculated and presented to you with the other documents. I do require a 20 - 50% downpayment before the project begins to secure your spot in my schedule.
We Start The Designing!
This is where the good stuff happens! I begin with a research period - usually taking an average of 1 week - to look in to your target audience, competition, current branding, and potential design paths. After presenting you with mood boards outlining my initial ideas, we then move on to the development of your branding.
With every complete branding project, we start with your logo - the most important aspect of your business - and then move on to the rest of the brand elements and collateral. Depending on your package, we will have 2 - 3 rounds of revisions where your feedback determines how we move forward regarding the designs.
During each stage, I will present to you my professional opinion and reasonings for every design choice, showing you why the concepts work for your business, and how you can use the designs going forward. Branding design takes a lot of care and thought, and you will have the chance to add your input during the prompted stages of the process. The final design won't just be attractive, it will be well-researched, strategically designed, and perfectly suited to grab attention in your market and make your business more successful.